Work with General Mills and team, to develop a captivating limited edition package for snacking consumption
To help General Mills launch a new limited edition package that would stand out on shelf and differentiate itself from the classic Lucky Charms cereal box that would be positioned next to it. The package is intended to be consumed as a snack and not as a cereal. We went through several iterations and pack types with cost and timing in mind.
The stand-up pouch is the perfect vehicle to snack on your magical marshmallows, seal the bag up and enjoy some more later. The eye-catching printing techniques and metalized structure offer that added touch.
IDEATION • PROTOTYPING • PRIMARY & SECONDARY PACKAGE DESIGN • DIE-LINE ENGINEERING • COST STRUCTURE OPTIMIZATION