Fresh take on the traditional stocking stuffer
Market research and consumer insights suggested a gap in the market to customize the stocking stuffer experience. We found that consumers were looking for ways to create a more dynamic and personalized stocking. Our challenge was to create a unique stocking stuffer experience that fell within Nestle’s cost target.
Putting a twist on the traditional blister pack format, WDG designed a seasonal reindeer shape as the form of the pack. The playful shape showcases the Big Chewy Nerds product inside as the nose of the reindeer and the large size impression is perfect for gifting. An easy-to-spot perforation on the mouth allows consumers to hang the product from a stocking.
MARKET RESEARCH • IDEATION • PROTOTYPING • PACKAGE DESIGN • COST STRUCTURE OPTIMIZATION