Design an Easter basket centerpiece item for Crunch and Butterfinger
To utilize paper in an innovative way in order to capture a symbol of the Easter occasion and fit perfectly in a basket. Our challenge was to deliver a concept that could get to market quickly with a low investment in tooling.
To mimic the shape of a carrot through use of creative die lines and offer the consumer a unique experience when opening the package. It was also important that the package was playful on shelf. Consumers are able to carefully pick their carrots out of the tray like they are picking them out of a garden!
MARKET RESEARCH • IDEATION • PROTOTYPING • PACKAGE DESIGN • COST STRUCTURE OPTIMIZATION