Design a low price point gift that appeals to the Gen Z demographic
The challenge was to design a $3.00 retail item that would stand out on shelf and provide humor and creativity for Valentine’s Day gifting. With cost in mind, we wanted to highlight untraditional and traditional Valentine’s Day symbols through the use of a billboard-style carton.
The mustache-shaped carton for Butterfinger aligns with the brand's sense of humor and provides a low priced gifting solution for someone seeking a non-romantic treat or gift. The lip-shaped Crunch carton is the mustache’s counterpart, so you can pick one or both styles for the right person on your list.
MARKET RESEARCH • IDEATION • PROTOTYPING • PRIMARY & SECONDARY PACKAGE DESIGN • DIE-LINE ENGINEERING • COST STRUCTURE OPTIMIZATION