Design a package for premium Holiday gifting
We wanted to design a package that fulfills a unique gifting experience which communicates the brand's message, displays the product in a beautiful way, and uses sustainably sources materials to highlight the brand's story.
In close collaboration with the Green & Blacks brand team, WDG delivered a premium, wreath-shaped gifting tin and serving dish displaying the chocolates in a way that enhances the presentation of colored gradients of each chocolate by flavor. The offering satisfied the celebration of the season and provided a reusable serving dish that the consumer can enjoy for years to come.
MARKET RESEARCH • IDEATION • PROTOTYPING • PACKAGE DESIGN • COST STRUCTURE OPTIMIZATION