Design a giftable stocking stuffer that utilizes the shape and brand equity of the Haribo Gold Bear. Offer a gift to consumers that falls within the $5 price category for the Holiday season
With speed to market and level of investment in mind our team was tasked with designing a gift that highlighted the famous Haribo Gold Bear character. The container was to hold 7oz of product and was in a shape that could fit into a stocking and also serve as a gift on its own.
WDG designed a billboard style box that showcased the Haribo Gold Bear character. It was important that the Gold Bear shape was highlighted as well as Holiday additions that fell within Haribo’s brand language. The carton has a significant size impression at retail that pops out on shelf if you are a lover of Haribo Gummies or looking for a playful gift to place in your Holiday stocking.
MARKET RESEARCH • IDEATION • PROTOTYPING • PACKAGE DESIGN • COST STRUCTURE OPTIMIZATION