CLIENT GOAL
Develop a giftable 3rd limited edition version for Just Magical Marshmallows that excites and delights the consumer.
DESIGN CHALLENGE
Identifying a packaging solution that meets a specific price point while offering the consumer something exiting, giftable and something they can hold on to as a keepsake.
DESIGN SOLUTION
Offer a 2 piece paper molded box with a reclosable bag inside and a belly band to elevate the package and branding. Each charm was highlighted in a unique and collectable way.
