Design an advent calendar that will hold three types of Keebler mini cookies for consumers to enjoy each day leading up to the season
WDG was tasked with designing a package that emulates the classic Advent Calendar tradition with cost and feasibility in mind.
The cookie pouches sit in a thermoformed tray that is then placed inside a carton with perforated windows. The size impression and scale make this occasion even more exciting. In keeping with the advent calendar tradition, the consumer doesn’t know what type of cookie they will receive until they open it.
MARKET RESEARCH • IDEATION • PROTOTYPING • PRIMARY & SECONDARY PACKAGE DESIGN • DIE-LINE ENGINEERING • COST STRUCTURE OPTIMIZATION