CLIENT GOAL

Offer a packaging type that informs a stocking stuffer usage occasion to bring Kuju into a new area of the store.

DESIGN CHALLENGE

Align the packaging format and graphics with Kuju’s target consumer.

DESIGN SOLUTION

Two seasonally shaped paper cartons that embody the brand and its consumers.  The winter cabin carton included new holiday assets connected to the current brand language.  The mountain highlights the logo in a new way to help inform the shape of the box.