Offer a packaging type that informs a stocking stuffer usage occasion to bring Kuju into a new area of the store.
Align the packaging format and graphics with Kuju’s target consumer.
Two seasonally shaped paper cartons that embody the brand and its consumers. The winter cabin carton included new holiday assets connected to the current brand language. The mountain highlights the logo in a new way to help inform the shape of the box.
MARKET RESEARCH • IDEATION • PROTOTYPING • PACKAGE DESIGN • GRAPHIC DESIGN •
COST STRUCTURE OPTIMIZATION