Design a stocking stuffer that fulfills additional usage occasions
Our goal was to help Mondelez break in to the seasonal aisle with a gift offering targeting an accessible price point.
Leaning into its consumer insights and market research, WDG found consumers prefer multi-functional items. The rigid plastic ornament fulfilled the request for a stocking stuffer offering but could also be used as an ornament on the tree, a gift add-on, or a keepsake decoration for years to come. Secondary packaging was also designed to be eye-catching while keeping product secure during transport.
MARKET RESEARCH • IDEATION • PROTOTYPING • PACKAGE DESIGN • COST STRUCTURE OPTIMIZATION