Design a giftable Holiday cookie tin for Fudge Covered Oreos that pops out on shelf
Our challenge was to differentiate Fudge Covered Oreos on shelf and offer consumers an item that anyone would be proud to gift, bring to a Holiday party or keep the container for future use. The goal was to design an item that looked premium in order to fit within a $10.00 price point.
Our team designed a tin that fit 2 Fudge Covered Oreos trays inside with a carton sleeve that doubled as tamper evidence and offered a premium look to the package. Through use of metallics and printing methods on tin and paper the item pops on shelf and serves as the perfect cookie tin for the Holidays.
MARKET RESEARCH • IDEATION • PROTOTYPING • PACKAGE DESIGN • COST STRUCTURE OPTIMIZATION