Design a giftable heart shaped container in the $5 price category for Valentine’s Day
To offer a giftable package in the $5 price point we ideated around low investment innovations using paper that would mimic the classic paper molded 2-piece box of chocolate.
The heart shaped billboard style box offered a large shelf impression for gifting while mimicking the classic 2-piece heart box in low cost way. We were able to capture the occasion while offering a giftable box that held 8oz of candy inside.
MARKET RESEARCH • IDEATION • PROTOTYPING • PACKAGE DESIGN • COST STRUCTURE OPTIMIZATION