We Design. We Co-pack. We Manufacture....We Innovate.
creative werks is built on a culture of innovation. We are constantly thinking of ways to make the company better, more efficient and a more enjoyable place to work for our associates. It's important that creativity and innovation is not just expected from our designers, but is practiced by everyone from finance to warehouse to people packing products on the line.
A group of associates from our team including CEO Steve Schroeder, participated in a brainstorming workshop with Leo Burnett’s, Farmhouse Innovation Lab, sponsored by Chicago Ideas Week downtown Chicago.
We were divided into small groups of 8-9 people and given a problem to solve. We defined a user, we thought about why "the problem" is a problem, and then complied a list of dozens of possible solutions. As a group with people coming from all different backgrounds and professions we were able to work together and come up with a final solution.
With a moderator to keep us on track and a clear problem to fix, our time was fully utilized. This only took about an hour, and we found it to be a great exercise in training our brain to innovate and find a solution as a group. An exercise we plan on implementing in our facility.
